Summary

Overview

Nutrise is a personalized nutrition app designed for people with dietary restrictions.

Instead of traditional calorie tracking, it helps users build a personal food library—making it easier to decide what they can and can’t eat in everyday situations.

Key Insights

  • Users with dietary restrictions repeatedly evaluate the same foods

  • Existing apps focus on tracking, not decision-making

  • Logging creates friction and leads to drop-off.

    Opportunity: Simplify food decisions instead of tracking everything

My Role

  • UX/UI Designer

  • Conducted research and defined user flows

  • Created wireframes and high-fidelity designs

  • Designed the overall product experience end-to-end

Tools

  • Tools: Figma, FigJam, AI-assisted research

Key User Pain Points

People with dietary restrictions struggle to navigate everyday food decisions confidently.

  • Fragmented information
    Food guidance is scattered across apps, blogs, and labels, with no single trusted source.

  • Cognitive overload
    Users repeatedly research the same foods, making every decision time-consuming and mentally draining.

  • Low confidence in choices
    Conflicting information and unclear labeling create anxiety and fear of making mistakes.

  • Lack of personalization
    Existing tools don’t adapt to individual dietary needs, forcing users to re-evaluate decisions constantly.

These challenges reveal that the core problem isn’t tracking food—it’s confidently deciding what to eat.

Competitive Analisys

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The Gap in the Market

  • Users struggle to manage multiple dietary needs at once (e.g., gluten-free + low sodium + allergies)

Existing apps are either:

  • Too generic (MyFitnessPal)

  • Too narrow (Fig)

  • Too feature-heavy but shallow (Samsung Food)

Food decisions are still time-consuming and uncertain

Nutrise’s Opportunity

Personalized, constraint-aware food intelligence

Combines:

  • Multi-restriction support

  • Real-time food scanning

  • Clear, explainable health insights

Moves beyond tracking → decision support

Affinity Mapping

I synthesized insights from user interviews, app reviews, and online forums to identify recurring behaviors and pain points.

By clustering patterns across both qualitative and quantitative data, I uncovered key user needs and grouped them into distinct behavioral segments.

Key Insights

1. Food decisions are cognitively overwhelming

  • Users constantly evaluate ingredients, risks, and trade-offs

2. Multi-restriction is the norm, not the exception

  • Allergies, conditions, culture, and lifestyle overlap

3. Trust is a major gap

  • Users rely on guesswork, labels, or conflicting sources

4. Meal planning is the biggest friction point

  • Especially for families or busy individuals

5. Emotional frustration is high

  • Anxiety, guilt, and fatigue around food choices

User Personas

Based on affinity mapping, I identified three core user types with distinct needs, behaviors, and levels of dietary complexity. These personas guided key product decisions and feature prioritization.

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These personas revealed clear patterns in user needs and frustrations.
I translated these insights into user stories to define what Nutrise must deliver.

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Market Growth & Opportunity — Dietary Restrictions & Healthy Food

Define

Key Insights

  • Users experience high cognitive load when making food decisions

  • Dietary needs are complex, dynamic, and often overlapping

  • Trust in existing information is low due to conflicting sources

  • Users need instant, clear answers—not research-heavy workflows

  • Emotional impact is significant: anxiety, frustration, and decision fatigue

Design Principles

  • Reduce cognitive load
    → Simplify decisions with clear, actionable insights

  • Adapt to individual needs
    → Support multiple, changing dietary restrictions

  • Provide instant clarity
    → Real-time feedback on ingredients and food choices

  • Build trust through transparency
    → Explain why something is safe or not

  • Support consistency, not perfection
    → Enable sustainable habits through guidance and flexibility

Instead of helping users track food, Nutrise helps them decide instantly

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I translated key solutions into product features and prioritized them based on impact

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MVP (Initial Release)

  • Ingredient scanner

  • Clear safe / avoid labeling

  • Personalized restricted list

  • Scan history

  • Adaptive profiles that evolve with changing needs

Nutrise transforms complex dietary decisions into simple, confident everyday actions.

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Illustrations